Hi, I'm Whitney — strategist, builder, and problem-solver.
I'm a problem-solving powerhouse who thrives at the intersection of strategy, operations, and user experience. With a background spanning product development, community building, and operational excellence, I bring clarity, creativity, and momentum to every challenge.
My approach combines strategic thinking with hands-on execution. Whether I'm optimizing workflows, launching new products, or building communities, I focus on creating systems that scale and solutions that last.
Outside of work you'll find me creating, practicing yoga, or helping my community thrive.
Experience & Projects Timeline
2025
Product & Ops Strategist – Support Readiness Custom GPT
Built a protocol and custom GPT to reduce launch planning time from 12 to 2 hours, enabling rapid creation of support resources for stakeholders without extensive PRD review or research.
Community Leader & Builder – HOA Website
Designed and launched a full-stack HOA website with CMS, payments, and AI chatbot — modernizing community operations and improving resident engagement.
2024–Present
Senior Program Lead, CX – Coinbase
Direct strategy and execution of customer support for Web3 products, ensuring operational efficiency and alignment across stakeholders. Own and deliver 100% of U.S. product launches and updates, driving clarity and preparedness through strong collaboration and program management.
Head of Product & Strategy & UX/UI Designer – VALA
Designed and launched a Web3 MVP in 7 weeks (50% under budget), delivering intuitive UX/UI and competitive market positioning. Conducted competitive analysis and created a Jira execution board enabling engineers to execute efficiently, contributing to $660K in seed funding.
UX Consultant – Sleap.io
Conducted a comprehensive UX audit, identified and prioritized user pain points, and delivered actionable recommendations to improve usability and adoption.
Founder & Product Developer – FlexTowel
Invented and launched a patent-pending, multifunctional household towel with limitless potential beyond the kitchen. Oversaw the full lifecycle from concept to production and branding.
2023
Program Manager – Dropbox
Orchestrated global customer experience strategy, designing frictionless support journeys, improving operational clarity, and optimizing self-service tools to uncover $1.4M in savings.
2022–2023
Program Manager – Coinbase
Directed support readiness and strategy for key Web3 launches including DeFi, staking, and DEX products. Standardized support documentation and project scoping, reducing planning hours by 20% and improving launch efficiency and transparency.
Ops & Program Manager – Product Support Launch Playbook
Designed and implemented a scalable playbook to align product, support, and ops teams. Defined clear milestones, deliverables, and responsibilities — creating consistency and predictability in launches.
2021
Program Manager II – Amazon (GSF ACES)
Served as network SME for outbound pick systems across 74 sites globally, engaging stakeholders to solve operational challenges and drive safety, quality, and productivity improvements.
2019–2021
Program Manager II – Amazon (AMZL Launch Execution & Expansion)
Led site launches and retrofits, managed $5M+ in capital expenditures, and delivered technology and construction projects on time and within budget. Partnered with internal and external stakeholders to improve launch efficiency and customer satisfaction.
2017–2019
Operations Fulfillment – Amazon
Began career at Amazon in operational fulfillment, learning the foundations of large-scale operations and developing a passion for solving complex logistical and process challenges.
Core Expertise
Product Strategy
From MVP to market, defining roadmaps that deliver impact
Operations Excellence
Streamlining processes and building scalable systems
UX/UI Design
Creating intuitive experiences that users love
Program Management
Leading cross-functional teams to deliver results
Web3 & Crypto
Deep expertise in decentralized technologies
AI & Automation
Leveraging AI to solve complex business problems