UX Advisory · 2023 → 2025 · Acquired
Sleap.io.
UX audit for a Web3 hotel booking platform. Two years later, acquired by Staynex.
A full UX audit and prioritized adoption roadmap delivered in 2023 — friction cut, flow rebuilt, the product ready to scale. The result is a platform that carried through to a Staynex acquisition in 2025.
The exit
When Sleap.io launched in 2023, the vision was to reimagine hotel booking for the Web3 era. In 2025, Staynex acquired the platform — the outcome that validates every hour spent on the audit.
ANNOUNCEMENT · MICHAEL ROS
Big news today.
Founder Michael Ros on the Sleap.io → Staynex acquisition.
Context
Sleap.io had a strong Web3 hotel-booking concept undercut by its own UX — friction and confusion in the flow were capping adoption and engagement before the product's value ever landed.
Approach
Mapped the full user journey end to end to find exactly where users dropped off or got confused.
Ran a structured UX review against usability heuristics, not just gut feel.
Prioritized findings by impact and effort so the team knew what to fix first.
Delivered actionable, specific recommendations on flow, language, and interaction — not a generic audit deck.
Framed every recommendation around what would move adoption, not just aesthetics.
Outcome
By Staynex, 2025
Two years after our audit — the ultimate validation.
Full journey mapped
Adoption roadmap
Impact-ranked recommendations, ready to execute.
A clear roadmap for UX improvements that simplified onboarding, reduced friction, and positioned Sleap.io to retain the users it was already winning — carrying the platform through to acquisition by Staynex in 2025.
Reflection
A good product with bad UX is a support-ticket generator. We fix the UX first — everything downstream gets cheaper, and sometimes it gets acquired.